This visual research is based on the idea of social knowledge, which aims to understand participants’ meta-cognitive responses through the meaning that is attributed to the image based on their personal experiences. In context of making meanings from an image and situational context the significance of a wider reception of interpretation and perception is kept in view. It is so, in order to critique and draw out connections between cognitive pattern and social behaviour towards cultural familiarity and beliefs and therefore community building. The selection of the images for photo elicitation in this research is based on elements that construct urban visual culture and virtual environment, which inextricably is bound to regulate thinking biases and behaviours of consumption. Another strand to this is the heuristic underpinnings in the research that reflects on the act of conducting an activity to understand a process, which constructs the identities and beliefs of participants. This activity encapsulates the symbiotic relationship between image, text and mind while implied as a socially creative act. Hence, intra-personal and interpersonal forms of dialogue to facilitate critical inquiry and collective meaning making.

Authors:
Aatiqa Sheikh, Beaconhouse National University, Pakistan
Mariya Sajjad, Lahore University of Management Sciences, Pakistan

About the Presenter(s)
Aatiqa Sheikh is a University Assistant Professor and Program Coordinator of MA Art Education at School of Visual Arts and Design, Beaconhouse National University, Lahore, Pakistan. She is the co-founder of the research collective 'Covert Overt'.

Connect on Linkedin
https://www.linkedin.com/in/aatiqa-sheikh-893a2092

Additional website of interest
https://instagram.com/covert.overt?igshid=YmMyMTA2M2Y=

See this presentation on the full schedule – Monday Schedule

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